Meet Mindi | Freelance Writer, Blogger & Content Producer

Milkshakes make him quiet... Here, have some more

The most expensive part of having kids is all the wine you have to drink.

My son Elias, who frequents the hospital due to a rare blood disorder called Haemophilia

Professional History

G’day! I’m an Australian Writer, Blogger and Content Producer Seoul-born, Sydney-bred and Stockholm-based. I founded my own blogging business BLOGS X BANTER in 2015 following the birth of my son. What started as an unpaid hobby and outlet away from babies, bibs and breastfeeding soon became a paid profession for clients in a range of industries including the health, parenting, e-commerce, leadership, finance and fashion sector to name a few.

I offer 18 years of expertise in digital marketing and marketing communications. From large corporations to small family-run operations in B2B and B2C markets, I have lived and breathed communications since humble beginnings at the turn of the century. My first job in 2001 involved stuffing envelopes for traditional marketing methods and in the last decade, my skillset evolved and expanded with the emergence of digital. Now I am experienced in a full mix of marketing disciplines from digital and social to print, PR and above-the-line advertising.


Content That Clicks

I specialise in wordsmithing, typing out punchy headlines and creating content that clicks. I have a straight-up, comical and no-nonsense approach in my style of writing, which is widely appreciated in a world that craves honesty and authenticity. And, just because I’m particularly passionate about blogging, I regularly write and contribute to media outlets such as Mamamia, Beauty News, Savvy SME, Mouths of Mums, Women’s Health & Fitness, Essential Baby and Mama Disrupt. My aim is to inspire women of all body shapes, backgrounds and beliefs to love and embrace the inner fruitcake within. A complete list of media contributions can be viewed here.

If your website or blog needs creative content by a professional writer with 15+ years’ experience in Digital Content & Marketing, Social Media Marketing and Corporate Communications, then I would love to hear from you. From irresistible headlines to stories that make you feel all the feels, I’ll help you cut through the clutter and chaos to deliver memorable content that truly engages your audience.

Have a squiz at my client services page or you may also want to view my complete portfolio here.


I Wash Dishes, Wipe Bums & Pay Bills Too

I was born in Seoul, South Korea and a few years later adopted by a true blue Australian family. When I was old enough to understand, I pretended to look surprised by the news that I wasn’t the biological daughter of my white ‘fair dinkum’ parents, but was actually adopted from another country with fellow yellows that all had the same bad haircuts.

Fast forward to today and I’m now happily married with a 3.5 year-old threenager son and a six-month-old baby girl. Now that we live in the Nordic, we dream of turning pro and touring the world as a family band. We live in Märsta, Stockholm, Sweden and do unglamorous things that 99% of the population do but don’t post about on Instagram. These activities include but are not limited to:

  • Making a living and arguing over stupid bills
  • Wiping surfaces, wiping bums, wiping faces
  • Raising decent, kind and compassionate human beings
  • Looking at memes, sharing memes, making memes
  • Trying not to go crazy in a world gone mad

And other fun KPI’s that make up being an adult.

You can find and follow me on Instagram @mindipalm for a daily dose of honesty and humour!

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